Social Strategy Services

Not every B2C brand can thrive on snarky comebacks or by jumping on the latest TikTok dance trend. Not every B2B company is going to covert MQLs to SQLs by running lead generation ads on LinkedIn.

We don’t believe in cookie cutter strategies that only focus on repackaging best practices from one client to the next. Strategies are not one size fits all. That’s why everything we do is backed by data and research - specific to your business, goals, customers, and location. 

Whether we’re putting together a strategy for a singular initiative or redefining your brand cross-channel on social, we always begin with audience and industry research, performance analysis, channel persona identification, and listening. Only then can we map your business objectives to a strategy with specific KPIs to measure true success. 

Key Offerings

    • Opportunistic analysis

    • Channel, industry & audience research

    • Channel, strategy & competitive audits

    • Channel role & purpose

    • Engagement planning

    • Social tone & voice

    • Social creative guidelines

    • Content pillars

    • Thematic planning

    • Key messaging

    • Editorial calendars

    • Resource planning

    • Response matrix

    • KPI & listening development