Making working accessible
Hi, I’m Bridget.
I got into marketing for the creativity but quickly became obsessed with the data and ability to create truly meaningful moments for consumers (even when selling a computer chip).
A background spanning almost every industry perfectly set me up for contract work. I’m used to onboarding quickly, diving deep into discovery, and finding what makes any consumer tick. I love finding the connection moments that marry your business objectives to what your customers actually want and need.
I knew early on holding down a typical 9 - 5 job wouldn’t be possible long term while managing my health. One quick glance at my resume will tell you it wasn’t. I needed to find a way of working that allowed me to continue to do what I love.
Enter Blue Hour Social.
Discover my own Blue Hour. How many hours of the week can I work without chronic burnout? What hours of the day am I at my best for clients? What sparks my fire and turns me into a beautiful hue of blue that people want to work with? (Turns out oxygen deprivation is not the way to go, in case you were wondering.)
Find the Blue Hour for my clients. So many businesses try to be everything to everybody. I wanted to be a different type of marketer that always backs creativity with data.
It’s not only about where your customers are active, but when they’re active, what motivates them, and even who drives them to take action. I take that research to map out the customer’s journey to find where your value proposition intersects with their wants and needs — ultimately finding your marketing Blue Hour.
Empower others to find their Blue Hour. If anything positive came out of quarantining it’s people realizing they didn’t have to be in a traditional work environment or on a traditional work schedule to produce amazing work. Flex work allows parents, the disabled and chronically ill, caregivers, and anyone needing flexible work routines to remain in the workforce when they were previously unable to. As an advocate for remote and freelance work, I collaborate with freelancers on larger projects or projects I feel need an expertise outside my own.
Looking for more information on my background and expertise specifically? You can download my resume here.
So during the height of a global pandemic, I quit my job one last time and founded Blue Hour Social in June 2020. Ultimately, I had three goals in mind…
Collaborators
Not quite an agency. Not quite a solo gig.
Blue Hour is 85% my own work and 15% collaborating with some of the most strategic and creative people I’ve met over the 13 years I’ve been working in digital marketing. I work to find the right mix of freelancers with the right mix of expertise to ensure you get the most out of your budget.
This also means that any freelancer I work with gets to set their own bill rate, how many hours they work, where they work from, and even what hours of the day and days of the week they work. The ultimate flexibility.
-
Suzanne Flowers
Social Media | Creative & Digital Strategy
-
Paige Hansard
Marketing Strategy | Paid Media
-
Magalie Noebes
Digital & Content Strategy | Copywriting
-
Emma Cario
Social Media | Content Creation
-
Julia Repisky
Social Media | Copywriting
-
MarketScale
Video Editing | Production | 3D Animation
What’s in a name?
Blue Hour is the short period just after sunset and before sunrise when the longest of the sun’s rays create a fleeting moment of vivid, rich blue. While it’s not the best time of day for all types of photography, photographers use this brief time to showcase both tranquility in nature and brilliance in artificial light sources like cities. Like Blue Hour, a brand's social presence shouldn't try to be everything to everyone.
Photo Credit: Michael Goldrei Photography